“Yeah, She Looks Like a Painting/ Jackson Pollock’s No. 5. . .”

The Stone Roses guide to copywriting

So The Stone Roses are back. Big love at the press conference. A tour that sold out in 14 minutes. There are even rumours of a possible third album. Across Britain, ageing Roses fans are asking questions like:

  • Can I get a German army coat on eBay?
  • Where have my cheekbones gone?
  • Does Waitrose sell Mad Dog 20/20?

Here at Euston, Do You Copy?, we’ve been digging out our vintage Stone Roses vinyl, with its ace Jackson Pollock-inspired artwork. The man behind the art is – famously – Stone Roses guitarist John Squire. 

John’s mix of musical and artistic influences is an exciting part of The Roses’ identity. But it’s not just musicians who look to visual art for inspiration – top copywriters do too.

Mad Men’s Don Draper, for instance, liked a bit of abstract expressionism. Legendary ad man Charles Saatchi is a major player on the international art scene. In fact, many copywriters say their work is influenced by visual artists (say hi, Lorraine Thompson).

All of this got me thinking: If we understand how artists influence writers. . .

How do writers influence artists? 

I asked talented Birmingham-based artist Dean Melbourne this question recently. Dean’s reply will certainly surprise you – and may give you some serious creative inspiration of your own. Want to know why? Then check back here next week.

Thanks for reading.

There’s more on The Stone Roses reunion here. Don’t know the band that well? Try this classic track for starters.

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