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Category Archives: Copywriting
What Makes Top Copywriters Tick (and Why)? Part Five: Mike Reed
Want to win big clients and a bag of awards? Looking for practical tips on high impact copywriting? Keen to harness the power of ruthless editing? Then meet award-winning freelance Copywriter and Creative Director Mike Reed. Mike’s work has won … Continue reading
What Makes Top Copywriters Tick (and Why)? Part Four: Richard Weston (Ace Jet 170)
Do you want to create the perfect blog? Would you like an international reputation for brilliant work? Are you hungry for genuine creative inspiration? If you’ve answered “yes” to any of these questions, then we’ve got the ideal post for … Continue reading
Posted in Copywriting
Tagged Acejet170, blogger, copywriter, Copywriting, designer, Euston Do You Copy?, Len Deighton, Stereolab, Thought Collective, Tschichold
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“A Night at Studio 54″
If you watch “Mad Men”, you might think that copywriting is all about hard work, exciting clients and glamorous parties. And you’d be right. At a recent “Night at Studio 54″, I got to hang out with some of the best … Continue reading
Posted in Copywriting, Style
Tagged Copywriting, freelance copywriting, Mad Men, Studio 54
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How to Get 20,000 More Blog Views (In 4 Easy Lessons)
Want to get 20,000 more blog views? Fancy seeing your blog in the national press? Need a crash course in effective web writing? Then we’ve got the post for you. Today you’ll hear from one of the best search guys … Continue reading
Posted in Copywriting
Tagged BBC, blog, blogging, copywriter, Don Draper, search, Studio 54, The Guardian, Wheel of Hunger
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“Yeah, She Looks Like a Painting/ Jackson Pollock’s No. 5. . .”
So The Stone Roses are back. Big love at the press conference. A tour that sold out in 14 minutes. There are even rumours of a possible third album. Across Britain, ageing Roses fans are asking questions like: Can I … Continue reading
What Makes Top Copywriters Tick (and Why?) Part Three
In this exclusive interview with top copywriter Lorraine Thompson, you will learn how to: Bring your copy to life – through your imagination and by empathising with your customer Deliver on time, every time – with the French secret of … Continue reading
What Makes Top Copywriters Tick (and Why)? Part Two
Want to be a great copywriter like Ogilvy, Bernbach or Gossage? Prepared to work late into the night to write that killer text? Tired of hearing that classic copywriting is finished? If you’ve answered “yes” to these questions, then this … Continue reading
What Makes Top Copywriters Tick (and Why)? Part One
Ever wondered what inspires top copywriters like Drayton Bird and Steve Harrison? Struggling to find your own “big creative idea”? Looking for expert copywriting tips from the best in the business? If so, then “Euston, Do You Copy?” is here … Continue reading
Posted in Copywriting
Tagged 26, Acejet170, Andy Maslen, Bill Bernbach, brilliant copywriting, copywriters, Copywriting, Creative Review, Dark Angels, David Ogilvy, Direct Mail, Drayton Bird, Howard Gossage, Jill Tomlinson, Jim Davies, John Fountain, John Simmons, Lorraine Thompson, Mike Reed, Neil Ayres, Nick Asbury, Richard Weston, Roger Horberry, sales, Sarah Turner, selling
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“A Stroll in the Park. . .”
That’s what my website upgrade should be (so I’m told). It’s all happening this weekend, so wish me luck. . .
Culture Takes a Train: The Design Research Unit (1942-72)
Are you a fan of 60s and 70s design, typography and architecture? Then you should check out the fab Design Research Unit exhibition that’s currently touring the UK. Top graphic designer Richard Weston asked me to review it for his … Continue reading
Posted in Copywriting
Tagged Acejet170, brutalism, design, Design Research Unit, DRU, Festival of Britain, typography, Watney's
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