-
Recent Posts
Recent Comments
Archives
Categories
Blogroll
Tag Archives: advertising
What Makes Top Copywriters Tick (and Why)? Part Two
Want to be a great copywriter like Ogilvy, Bernbach or Gossage? Prepared to work late into the night to write that killer text? Tired of hearing that classic copywriting is finished? If you’ve answered “yes” to these questions, then this … Continue reading
The “Mad Men” Guide to Super Cool Copywriting
Take a lesson in style from the original Dapper Don. . . Set on Madison Avenue in the 1960s, “Mad Men” has got the lot. Glamorous copywriters, evil account handlers and enough cocktails to fuel a thousand illicit adventures. The … Continue reading
Posted in Copywriting
Tagged advertising, adverts, Bill Bernbach, business, business writing, Copywriting, David Ogilvy, Don Draper, leo burnett, Mad Men, ogilvy, Peggy Olson, salvatore, steve harrison
6 Comments
Summer’s Here. Is Your Copywriting Beach Beautiful?
Don’t let the opposition kick sand in your face this summer. Learn how “Dynamic Storytelling” can turn your business from zero to hero in only days! “You too can have a body (copy) like mine!” Celebrity strongman Charles Atlas (pictured) made millions … Continue reading
Posted in Copywriting
Tagged advertising, adverts, Charles Atlas, Copywriting, storytelling
5 Comments
How Turning Japanese Can Really Make Your Copywriting Blossom
Oh! oh! is all I can say For the cherries that grow On Mount Yoshino (Yasuhara Teishitsu) It’s spring and the cherry blossom season is upon us. Japanese haiku poets love this beautiful time of year, and often use cherry … Continue reading
Posted in Copywriting
Tagged advertising, advertising. Kerouac, blogging, cherry blossom, Copywriting, Ginsberg, Heaney, JD Salinger, Salinger, writing, writing skills
3 Comments
Kiss Kiss, Buy Buy. . .
“We’re not selling cosmetics – we’re selling hope” (Charles Revson, founder of Revlon). Beauty billionaire Charles Revson may seem an unlikely copywriting hero. But follow his benefits-led sales approach and your copy will soon be kissing with confidence. . . What do your customers really … Continue reading
Help! Where Do I Get Decent Creative Ideas From?
Picture the scene. You need a copywriting idea (and quickly). Maybe it’s an advert, a press release or a web page. The deadline’s looming, but your mind – and your computer screen - is blank. What are you going to do? Don’t … Continue reading
Posted in Copywriting
Tagged advertising, Bill Bernbach, Copywriting, creative, David Ogilvy, Mad Men, slogans, writing
Leave a comment
How to Sell (Without Selling)
Writing a blog entry is good fun, but can be slightly daunting too . What should you write? And how should you write it? This got me thinking. There are lots of different ways to write copy, but I prefer copy that talks … Continue reading
Posted in Copywriting
Tagged advertising, blogging, Copywriting, tone of voice, writing, writing skills
Leave a comment