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Tag Archives: Copywriting
Unleash Your Secret Deadly Marketing Power! Results Guaranteed!
Remember those classic comic book ads for Bodybuilding, Amazing Sea Monkeys and Deadly Fighting Skills? These funky pieces of design and killer copy sent kids into a frenzy Sadly few of these ads lived up to their promises (apart from Charles Atlas), but … Continue reading
Posted in Copywriting
Tagged adverts, amazing sea monkeys, Charles Atlas, comics, Copywriting, design
3 Comments
Summer’s Here. Is Your Copywriting Beach Beautiful?
Don’t let the opposition kick sand in your face this summer. Learn how “Dynamic Storytelling” can turn your business from zero to hero in only days! “You too can have a body (copy) like mine!” Celebrity strongman Charles Atlas (pictured) made millions … Continue reading
Posted in Copywriting
Tagged advertising, adverts, Charles Atlas, Copywriting, storytelling
5 Comments
How “The Wizard of Oz” Can Send Your Copywriting Over the Rainbow
Feel like you’ve been hit by a tornado? Struggling to write in Technicolor? Clicking your heels together not helping? You’re not alone. Every copywriter needs some “good magic” now and then. In the absence of any ruby slippers, here are five ways … Continue reading
Posted in Copywriting
Tagged copywriters, Copywriting, David Ogilvy, Mad Men, Over the Rainbow, Paul Rand, Peggy Olson, The Wizard of Oz
4 Comments
How to Write Bullet-Proof Copy in Five Easy Stages
“Dear Father Christmas. . .” Picture the scene. You’ve got an important copy deadline looming. Are you: Fighting hard to get your best work signed off? Feeling under attack from all sides? Tempted to surrender just to finish the damn thing? … Continue reading
How Turning Japanese Can Really Make Your Copywriting Blossom
Oh! oh! is all I can say For the cherries that grow On Mount Yoshino (Yasuhara Teishitsu) It’s spring and the cherry blossom season is upon us. Japanese haiku poets love this beautiful time of year, and often use cherry … Continue reading
Posted in Copywriting
Tagged advertising, advertising. Kerouac, blogging, cherry blossom, Copywriting, Ginsberg, Heaney, JD Salinger, Salinger, writing, writing skills
3 Comments
Kiss Kiss, Buy Buy. . .
“We’re not selling cosmetics – we’re selling hope” (Charles Revson, founder of Revlon). Beauty billionaire Charles Revson may seem an unlikely copywriting hero. But follow his benefits-led sales approach and your copy will soon be kissing with confidence. . . What do your customers really … Continue reading
Help! Where Do I Get Decent Creative Ideas From?
Picture the scene. You need a copywriting idea (and quickly). Maybe it’s an advert, a press release or a web page. The deadline’s looming, but your mind – and your computer screen - is blank. What are you going to do? Don’t … Continue reading
Posted in Copywriting
Tagged advertising, Bill Bernbach, Copywriting, creative, David Ogilvy, Mad Men, slogans, writing
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How Can Sixty-Five Million Readers Be Wrong?
Sad to say, but American author JD Salinger died yesterday. He’s best known for “The Catcher in the Rye”, a novel about a teenager – Holden Caulfield – that seemed to speak for, and to, young people everywhere. It’s so … Continue reading
Posted in Copywriting
Tagged Copywriting, creativity, JD Salinger, The Catcher in the Rye, writing, writing skills
2 Comments
Give Your Online Copy a 60 Minute Make-Over
With everybody talking detox diets and fab new fashions, isn’t it time your website freshened up for 2010? Here’s how a “new you” can turn heads and win business – and all in under an hour. . . Why first … Continue reading