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What Makes Top Copywriters Tick (and Why)? Part Five: Mike Reed
Want to win big clients and a bag of awards? Looking for practical tips on high impact copywriting? Keen to harness the power of ruthless editing? Then meet award-winning freelance Copywriter and Creative Director Mike Reed. Mike’s work has won … Continue reading
“Yeah, She Looks Like a Painting/ Jackson Pollock’s No. 5. . .”
So The Stone Roses are back. Big love at the press conference. A tour that sold out in 14 minutes. There are even rumours of a possible third album. Across Britain, ageing Roses fans are asking questions like: Can I … Continue reading
What Makes Top Copywriters Tick (and Why)? Part Two
Want to be a great copywriter like Ogilvy, Bernbach or Gossage? Prepared to work late into the night to write that killer text? Tired of hearing that classic copywriting is finished? If you’ve answered “yes” to these questions, then this … Continue reading
How to Write Bullet-Proof Copy in Five Easy Stages
“Dear Father Christmas. . .” Picture the scene. You’ve got an important copy deadline looming. Are you: Fighting hard to get your best work signed off? Feeling under attack from all sides? Tempted to surrender just to finish the damn thing? … Continue reading
Seven Things ABBA Can Teach You About Brilliant Copywriting
Back in the Golden Age of Disco, Swedish super group ABBA ruled the world. They had two hot girls, two cool guys and record sales of around 375 million. ABBA wrote chart-topping, catchy numbers that still retail over 25 years … Continue reading
Posted in Copywriting
Tagged ABBA, blogging, Dan Germain, Don Draper, Mad Men, writing, writing skills
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How Turning Japanese Can Really Make Your Copywriting Blossom
Oh! oh! is all I can say For the cherries that grow On Mount Yoshino (Yasuhara Teishitsu) It’s spring and the cherry blossom season is upon us. Japanese haiku poets love this beautiful time of year, and often use cherry … Continue reading
Posted in Copywriting
Tagged advertising, advertising. Kerouac, blogging, cherry blossom, Copywriting, Ginsberg, Heaney, JD Salinger, Salinger, writing, writing skills
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Kiss Kiss, Buy Buy. . .
“We’re not selling cosmetics – we’re selling hope” (Charles Revson, founder of Revlon). Beauty billionaire Charles Revson may seem an unlikely copywriting hero. But follow his benefits-led sales approach and your copy will soon be kissing with confidence. . . What do your customers really … Continue reading
Help! Where Do I Get Decent Creative Ideas From?
Picture the scene. You need a copywriting idea (and quickly). Maybe it’s an advert, a press release or a web page. The deadline’s looming, but your mind – and your computer screen - is blank. What are you going to do? Don’t … Continue reading
Posted in Copywriting
Tagged advertising, Bill Bernbach, Copywriting, creative, David Ogilvy, Mad Men, slogans, writing
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How Can Sixty-Five Million Readers Be Wrong?
Sad to say, but American author JD Salinger died yesterday. He’s best known for “The Catcher in the Rye”, a novel about a teenager – Holden Caulfield – that seemed to speak for, and to, young people everywhere. It’s so … Continue reading
Posted in Copywriting
Tagged Copywriting, creativity, JD Salinger, The Catcher in the Rye, writing, writing skills
2 Comments