Johnny was fantastic to work with. We hired him as a copy writer / online content editor for a short BBC iWonder development project. He got on with the task in hand immediately and came up with over 100 super creative ideas for bitesized learning content. Lovely guy.
Orchestrating a team of strong characters all divided by geography and culture but united by a fierce passion for the company to come to agreement on a set of shared values and goals is no mean feat. Johnny handled it with ease, quickly grasped the challenges, identified the common themes, and conducted the day with grace, expertise and good humour. I would have no hesitation in recommending Johnny to any company looking for support in developing messaging, values and corporate personality.
Head of Marketing and Partnerships
Johnny is a great bloke with great ideas and an eye for detail in the creation of no-nonsense, practical stories. He brings his significant media expertise and know-how from many industries to deliver creative, compelling and targeted copy solutions. I’m delighted to recommend Johnny Cullen.
Group Director, Global Product Development, Innovation and Marketing
Johnny has recently provided the copy for our voice of the customer strategic marketing campaign. He has been a pleasure to work with. His professional but personal approach works really well when discussing ideas and requirements. He takes the time to understand what we are trying to achieve together, which is evident as the copy he provides is excellent and tone in which it is written is spot on. When we have worked together I have felt like he is an extension of our team.
Johnny is a tenacious and committed copywriter who is always prepared to go that little bit further for his clients.
The thing that makes Johnny stand out is the fact that he does more than just write copy. He is always on hand with creative solutions to help solve more than just copywriting problems.
We have hired Johnny for a number of projects and would recommend him to anyone else looking for a copywriter
We’ve brought Johnny in on our projects because not only is he one of the best craftsmen of copy, but more significantly he is the most Strategic Creative that I know.
His focus is on creating creative solutions to solve client problems and acheive objectives. As such his thinking ranges far wider than just copywriting – for example in a current project developing the way in which newsletter integrate with social video content, Facebook and web.
We look forward to upping the budgets we have to play with so that we can use his expertise more often
Creative Director at ETIO Stories
Johnny did a professional and rigorous job as a SEO consultant and copywriter for the BBC Science websites and homepage. His enthusiasm for his area of expertise was inspiring and his bright ideas and insights of great value to the business.
Producer at BBC
Johnny Cullen has worked with us for over two years providing excellent written content in a range of formats, including web pages, leaflets, information guides, press releases & newsletters. We use a day a week of Johnny’s time as part of our communications function and have always found him to be flexible and adaptable as well as having a deep understanding of our ethos and objectives as an organisation. Johnny has a flair for straightforward and powerful written messages and has become a vital and wholehearted member of our team. Johnny is very personable and easy to work with and has always delivered on his promises. Very happy to recommend his work! If only he could have written this for me!
Johnny helped us to write some key features for our dentistry alumni magazine. He made the process really easy, understood the brief quickly and kept me updated throughout the process. Importantly, he also produced some great copy that I think our alumni are going to love reading!
University of Birmingham
Johnny is inspiring in a multitude of wonderful ways. He doesn’t hold back when it comes to challenging or pushing himself – not just as a writer, but as an artist, sportsman and creator. His constant desire to develop is infectious and his counsel has aided me countless times, whether he means it to or not.
Furthermore, he’s witty and constantly surprising. I would not hesitate to recommend him. Ever.
I have had the pleasure of working with Johnny for twelve months on ‘Bud’s Bash and Run’ at the University of Birmingham. The event on 4/10/2014 was a huge success thanks to the dedicated team who worked tirelessly; Johnny being a vital part of ‘Team Baldaro’.
Johnny is creative, innovative and really thinks outside the box. Johnny created a campaign that was different and drew attention to what it is like to live with Parkinson’s on a daily basis which created a huge amount of interest on social media.
Johnny is a genuinely lovely guy, who knows his subject and delivers exactly what is required. I have thoroughly enjoyed woking with him; JC you rock!!
Johnny was kind enough to take time from his busy schedule to join us in our guest speaker programme, where he delivered a very insightful session on “how to write a blog that can change your life.”
His workshop session was extremely well received by our students, and was exactly in line with our programme. His session was to the point and based on his own experience, after the session students felt they can confidently and effectively apply what they learned from Johnny in their own careers and future studies.
On his hands-on workshop session with students, the many different social media channels that can be used to promote blogs were discussed. This helped our students to visualise the potential power of online networks and personal links and how to build strong and long-lasting online networks.
At the end of the session, students were given a blogging task of their own. This gave them a chance to put their new skills learned in Johnny’s session into action.
I would highly recommend Johnny, and I shall be delighted to invite him for many more collaborations in the near future with us.
Senior Academic Lecturer
Limkokwing University of Creative Technology
Aston’s Development Office worked with Johnny on the development of a script for the Pioneers for Change Campaign video – the first university-wide fundraising campaign that Aston has undertaken. Johnny quickly got the institution and what makes us truly special, and I have never come across such an impressive first draft in all my years both agency and client side. I urge any charity or ‘good cause’ to pick up the phone to Johnny as a first step.
Executive Director of Campaigns
I have known Johnny Cullen since we went to secondary school together in Birmingham way back in 1986. I therefore had a natural reference point when I reconnected with Johnny some 20 years later. Johnny is a true professional who appreciates and puts into practice the traditional values of customer service. After accepting my new website copy assignment I was very impressed with the time Johnny put in to drilling down the details of my brief, an essential step many of Johnny’s competitors gloss over. The final results were outstanding. Johnny perfectly understood my product and the purpose sought for the copy. If you are considering hiring a professional copywriter for your new website or corporate communication document, look no further. Johnny is your man.
Medico-Legal Translations (Madrid)
I hired Johnny to help me develop a strapline, positioning statement for my video production company and write a script for an animation I was making about the business. It was my first time hiring a copywriter and so I was a little nervous but I have to say the whole experience was a very enriching one and I found it highly valuable both in terms of the end results but also the creative thinking and many new ideas that came out as part of the process as well. Johnny was a pleasure to work with and went the extra mile to make sure we really landed it! Thanks Mate!
Owner at Be Inspired Films
The thing about uni’s is we’re pretty poor at messaging.
We like to give the same long, rambling, generic spiel to all audiences – when deep down we know that people like short, clear messages that are relevant to them.
This is where Johnny really helped us out. His copy was out of this world (that’s a given, I’m sure you’ve read his work), but where he really earned his fee was in taking a wide and woolly brief and batting it back to us with a sense of clarity and purpose – and a real audience appropriateness.
Uni’s are large and complicated beasts, Johnny navigated the complexities of the project with a grace and the output was genuinely strong.
Head of Marketing
The Student Room Group
Johnny recently supported me by writing features for two of the University of Birmingham’s alumni magazines, Medlines and Dental Roots. He very quickly understood the brief, was very professional in interviewing prominent alumni and provided first-rate copy. I hope to work with Johnny again in the future.
Communications and Engagement Specialist
University of Birmingham
I’ve worked with Johnny Cullen on a variety of projects over the last couple of years and I’m always impressed with his enthusiasm, knowledge and professionalism he brings to each job.
If you are looking for someone to ‘bring to life’ your product, service or news article then I thoroughly recommend Johnny to you.