Believe it or not, we are NOT related. Pure coincidence on the surname. Johnny is wonderful to work with. He helped me develop the concept of and positioning for ‘I Choose Birmingham’. Calling him “creative” is an understatement, he has a good business brain and can write pitch-perfect editorial on a frightening array of subjects.

Tom Cullen

Owner at I Choose Birmingham

I hired Johnny to help me develop a strapline, positioning statement for my video production company and write a script for an animation I was making about the business. It was my first time hiring a copywriter and so I was a little nervous but I have to say the whole experience was a very enriching one and I found it highly valuable both in terms of the end results but also the creative thinking and many new ideas that came out as part of the process as well. Johnny was a pleasure to work with and went the extra mile to make sure we really landed it! Thanks Mate!

Ravinol Chambers

Owner at Be Inspired Films

We worked with Johnny to develop our latest website and found him to be very effective. Following a brief discussion he was able to take on board our ethos, applying local knowledge to produce accurate and interesting copywriting.

Marlon Grey

Sales and Lettings Negotiator at B1 Residential

I hired Johnny to help out with what started as a basic copywriting project. It ended up, as a result of Johnny’s insight, attention to detail and ideas, turning into a complete brand refocus. The guy really knows his stuff, and I look forward to working with him again.

Nico Jones

Creative Director at Hidden Door

I have known Johnny for a long time – longer than either of us would like to admit – and only in recent years has our relationship dipped into our professional lives. We should have done it earlier – he very quickly picks up every nuance of a brief and his brilliantly balances creative enthusiasm with professional integrity. First class.

Steve Denner

Owner at Adestra

Johnny helped put together the copy for our new website project. I found him easy to work with, honest, punctual and the work produced was just what we wanted.

Dan Bond

Head of Digital Marketing at Adestra

Having never hired a copy writer before, it was something of a leap of faith. However, Johnny was so calm and exactly the voice of confidence I needed to hear at the other end of the phone. Within a short space of time he ‘got’ my business, understood my audience and made my words dance on the page. As you can see, I need Johnny again right now!! Extremely skilled copy writer who made ALL the difference to my new website.

Lucy Attwood

Owner at Lucy Attwood Events

I had the great pleasure of working with Johnny whilst working at Stickee. You would have to go a long way to find someone who could match his passion and creativity. Just having Johnny on a team is a pleasure. His personality, his humour and his ability to know just what you want are incredible. I wish I could have worked with him more – who knows, if I’m good, fate may let me.
If you get the chance to work with this guy, grab it! – you’ll be amazed what he can do for you.

Jon Harrison

Director at JoZo Creative

I have had the pleasure of working with Johnny on multiple occasions now. Our first project was a tough copy brief for a leading national law firm. Johnny came in to meet with me to discuss the brief and ensured he asked all the right questions to get to grips with the subject matter and requirements.

His work was delivered on time to a very high standard leaving us with a happy client!

Johnny is very personable, he interrogates each brief thoroughly so you know he will have picked the knowledge to over-deliver on the project.

I would highly recommend Johnny and wouldn’t hesitate to hire him again.

Great stuff.

Adam Keene

Client Partner at 383 Project

Johnny is a tenacious and committed copywriter who is always prepared to go that little bit further for his clients.

The thing that makes Johnny stand out is the fact that he does more than just write copy. He is always on hand with creative solutions to help solve more than just copywriting problems.

We have hired Johnny for a number of projects and would recommend him to anyone else looking for a copywriter

Ross Newman


Creative Shift hired Johnny in 2012 to help us write the copy for our new website after considerable change to our company and a re brand.

We chose Johnny because of his infectious passion for what he does. 10 minutes with him talking about writing will have you wishing you were a copywriter yourself!

The particular challenge of working with us was that of clarification of a changing focus and a evolving core offer. Johnny was was highly insightful and brought a clarity to our thinking that not only meant we had a clearer description but actually influenced our thinking beyond. It is fair to say that we had been wrestling with this issue for a while for some time. Working with Johnny reiterates the real value of working with an expert. There is a temptation to think that you can do it yourself. You really can’t! Get Johnny in!

We liked that he is confident enough in his expertise to bring the right amount of challenge to us and invariably moved the conversation on.

His style is straight forward, concise and is objective led. Quality, simple copy that will communicate the right message to the right audience.

We would not hesitate to work with Johnny again and to recommend him to others (we already have!).

Dean Melbourne

Fine Artist and Creative Advisor at Creative Shift

We’ve brought Johnny in on our projects because not only is he one of the best craftsmen of copy, but more significantly he is the most Strategic Creative that I know.

His focus is on creating creative solutions to solve client problems and acheive objectives. As such his thinking ranges far wider than just copywriting – for example in a current project developing the way in which newsletter integrate with social video content, Facebook and web.

We look forward to upping the budgets we have to play with so that we can use his expertise more often

Ashley Pollak

Creative Director at ETIO Stories

Johnny has great passion for getting to understand your brief and timescales. Work is done in a professional and creative way, and I have always been pleased with the final work.

Abbie Rae

Senior Marketing Executive at NFU Mutual

Johnny is genuine, honest and takes a great deal of pride in his work. ┬áJohnny’s copy has increased reader engagement by around 25% for our website.

I look forward to working with Johnny in the near future.

Nathan Monk

Technical Director at SMILE

Johnny picks up a brief very quickly and brings many innovative ideas to his work. Highly recommended.

Neil MacKay

Managing Director at Advantage Business Angels

Johnny has worked with us on a number of projects that have involved high levels of client interaction. His work has great clarity and he has always delivered on time, remaining equally capable when working autonomously. The result is our clients have always been pleased with his contribution and professionalism.

Andy Higgs

Designer & Creative Director at The Higgs Design Co.

I have worked with (and will no doubt continue to work with) Johnny on a few of our most recent creative proposals. We hired him to be part of the creative team, researching, conceiving messaging & ideas and documenting into a pitch form; the most recent being a pitch to Red Bull.

He has an exceptionally high integrity in his manner and output and is a likeable team player. His high level of creativity combined with his high level of commercial understanding makes for some great results.

Stephen Gray

Managing Director at Stickee

I have worked closely with Johnny on a variety of projects for B2B and B2C clients. Johnny has always played a vital role in the deliverance of well crafted, tonally accurate and creative content. He has a natural talent for scoping out big ideas and campaign messaging. The execution of his copy is always target specific and free from clutter and fluff. A pleasure to work with. Highly employable (if you can get him).

Adam Hinks

Creative Director at The Pirate Design Company